Featured

How to Make AI Videos That Get App Installs

Learn how to make AI videos for TikTok, Reels, and Shorts with a repeatable workflow built around a strong hook, a screen recording, and a clear app demo.

Jake Ackerman

Jake Ackerman

8 min read

Read the post

Latest from Wade

Practical guides for founders and small teams growing a consumer app with organic TikTok, Reels, and Shorts: where to find creators, what to post, how to turn views into installs, and where AI creators fit. Written from what performs across Wade's library of more than 50,000 analyzed app videos.

Comparisons · 5 min read

Best AI Video Generator for TikTok Apps in 2026

The best AI video generator for TikTok apps depends on what you are starting with, because a presenter, app-demo editing, and clips from footage you already have each call for a different tool.

Jake Ackerman

Jake Ackerman

Sep 19, 2026

Organic content · 7 min read

How Often Should I Post on TikTok for My App?

Post on TikTok for your app five times a week for 21 days, then let profile actions, installs, and activation tell you whether to raise or lower the cadence.

Jake Ackerman

Jake Ackerman

Sep 18, 2026

Creators · 7 min read

UGC Creator Brief Template for Consumer Apps

You can copy this UGC creator brief template when you need to hire, equip, and manage creators making organic TikToks, Reels, and Shorts for your app.

Jake Ackerman

Jake Ackerman

Sep 17, 2026

Creators · 7 min read

How Much to Pay UGC Creators for Your App

This guide explains what to pay UGC creators for organic app videos, why the scope changes the price, how to set a starter budget and deliverables, and what to include in your hiring message.

Jake Ackerman

Jake Ackerman

Sep 16, 2026

Organic content · 5 min read

TikTok App Marketing: A Funnel That Converts

TikTok app marketing works when repeatable videos create intent for your app, the store page turns that intent into an install, and you measure installs rather than views.

Jake Ackerman

Jake Ackerman

Sep 15, 2026

Comparisons · 5 min read

Captions App Alternatives for App Founders in 2026

This comparison looks at Captions app alternatives by workflow, cost, speed, and how well they fit app demos, organic videos, tutorials, and synthetic presenters.

Jake Ackerman

Jake Ackerman

Sep 14, 2026

AI video · 6 min read

Best AI UGC Video Generator for App Founders

The best AI UGC video generator for apps keeps your UI sharp, because affordable testing only helps if you can try new hooks, demos, and edits without making the product harder to see.

Jake Ackerman

Jake Ackerman

Sep 13, 2026

AI video · 5 min read

AI UGC Video Generator Free: What Works for Apps

This is an honest guide to finding an AI UGC video generator free enough to test app hooks, then combining those AI creator clips with a real recording of your app.

Jake Ackerman

Jake Ackerman

Sep 12, 2026

Organic content · 8 min read

How to Warm Up a New TikTok Account for Your App

A four-phase approach to warming up a new TikTok account, spotting restrictions, and recovering when your app videos receive under 300 or zero views.

Jake Ackerman

Jake Ackerman

Sep 11, 2026

Comparisons · 5 min read

HeyGen Alternatives for App Founders in 2026

The right HeyGen alternative depends on whether you are making app demos, organic videos, avatar explainers, or automated pipelines, because HeyGen remains better for some of those jobs.

Jake Ackerman

Jake Ackerman

Sep 10, 2026

AI video · 5 min read

Do AI UGC Videos Need Labels? A 2026 App Guide

AI UGC videos usually need labels when they look or sound real, so it is worth checking this platform matrix before you publish app videos.

Jake Ackerman

Jake Ackerman

Sep 9, 2026

App store growth · 8 min read

How to Get More App Downloads: A 7-Day Plan

Getting more app downloads begins with narrow searches and a store page that converts those visitors. From there, you can create demand and measure whether the downloads produce retained users.

Jake Ackerman

Jake Ackerman

Sep 8, 2026

AI video · 5 min read

AI UGC Video Generator: The App Founder Workflow

An AI UGC video generator works best when it handles the hook rather than trying to fake the demo. Combine an AI creator with real app footage, then test the result.

Jake Ackerman

Jake Ackerman

Sep 6, 2026

Creators · 5 min read

Where to Find UGC Creators for Your Consumer App

A practical guide to where you can find UGC creators for an app, what each option costs, and how to handle outreach, briefs, screening, and tracking.

Jake Ackerman

Jake Ackerman

Sep 4, 2026

Organic content · 7 min read

How to promote an app on TikTok organically

Choose one painful use case and build 10 proof-of-value videos around it, then keep only the formats that produce installs and retained users.

Jake Ackerman

Jake Ackerman

Sep 3, 2026